An article from the Economist magazine from the first week of August cites a study that shows that it pays to shop local. The study conducted in Austin, Texas by Civics Economics, a consultancy, found that for every $100 spent at a local book store and record store, $45 stayed in Austin. And for every $100 spent at a typical Borders store, only $13 went back into local circulation. This study bolsters the idea that it benefits the entire town to shop locally. There are plenty of other reasons to shop locally: reduced carbon emissions, supporting the downtown, and preserving unique local flavor. But during these difficult times, the economic argument is more salient than ever. Whatever the reason for shopping locally, it’s an issue that is gaining more support all the time. And for the sake of Ohio’s core communities and downtown areas, we certainly hope it continues.